The Studio Business
What does the client want?
Economic Reality
Real Life Business Models
Additional Income
How to save money
Your Market Survey
The Digital Time Bomb
Advertising and Sales
Marketing means to listen!
The Future Studio
Record industry crisis
Band Legal Status
Myths of the Industry

        The Studio Business         

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Audio Business
Studios continue to close down as the music industry persists in singing its lamentations over ever-decreasing CD sales and everybody has a theory as to why.  Which, I think you will agree is as good a reason as any to look at the business side of the audio industry. 
Instead of worrying about the latest plugins or the newest box, ask yourself what are the latest business trends and the newest sources of profit and where the greatest threats lurk.  What actually is likely to happen to your business if you invest in a new desk, rather than build a production suite or put a concert grand into the live room.  Just where should you be putting your money?
In this chapter, don't ask yourself "Can you successfully mix in the box?" but rather try to find out if mixing in the box makes business sense - or does the customer still want to see that big desk with thousands of buttons?
Just what does draw the customer, the very latest DAW with every plugin and a space-age control surface, or a vintage desk and a nice room in an old building?   If your customer is an agent booking a studio for a film score, what is really more important, a prestige desk, vintage mics, a canteen serving great food, or something as mundane as off-street parking, lots of space and a loading ramp? 


The Byre Recording Studio